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There are multiple ways of promoting an organization for various reasons. And the better the marketing strategies, the higher a company can stand out among the competitors. No doubt, digital marketing platforms are under consideration as these make consumers and clients aware of a brand but print marketing has still got its charm.
We will suggest some easy to follow design tips with you so that you are able to create stunning expo-job fair flyers, business cards, I.D cards and standee designs. Since we have four different types of marketing materials to discuss – let’s focus on these one by one.
A job fair flyer must be designed in a way that whenever it is handed out to someone, they are attracted to apply in the company. From the vacancies which are available to the requirements and the perks of joining the organization must be mentioned clearly. And always add a CTA so that the job applicants can get in touch with you easily.
Bold colors, to the point copy, company’s logo and contact details are the only things which have to be on a business card. Design a business card which convinces the potential clients to contact you for business purposes.
The identity cards are to be worn inside the company’s building and to display when there are client meetings or site visits. So the identity cards should be given proper attention as these and the employees are a company’s representatives everywhere they go. Use high resolution pictures for these cards.
A standee is usually placed when a company is a part of a job fair or when there are official conferences and meetings etc. Same as the identity cards, a standee represents what a company is about in an eye catching manner. It should not bore a passer-by but must grab their attention instantly.
Other than that, we would suggest you to choose the company’s logo colors while designing any marketing material to show relevancy and connection. Copy should be minimum saying the maximum.
As you can see in the pictures, one design template is used for creating multiple marketing materials which have the clear copy, the colors used are intriguing and the layout makes the cards and flyers more appealing.
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