Jewelry marketing is very easy when the marketer knows the correct ways of advertising on digital and print platforms. We will share some jewelry advertising tips with you. First things first; know your products you are going to sell. When you are sure about the type of jewelry you will be selling, you will be able to target your audience properly.
Through the space you have on a tri-fold brochure, you can share a catalog with your potential customers as well.
Attract the potential customers by using pictures which attract but also convince them to visit your physical / virtual store.
To be honest, this tactics never goes wrong – because connecting with the people by evoking positive emotions is always a good idea. Use pictures of a mother who is giving a necklace to her daughter or a couple exchanging rings – so on and so forth.
We know content is king and if content marketing is done right, you can make a lot of customers and become a successful business person. Your copy pretty much will play an important role along with the pictures you would use.
Use colors that are in a contrast of your jewelry items. And keep the design nice. Cluttered tri-fold brochures normally don’t get liked by the audience, really.
Some marketers overlook this aspect of the design process and happen to create such advertising material that doesn’t go with the brand persona. We’re not asking you to stop experimenting but we want you to create a design that would speak for itself. You can also design a product based brochure with high quality macro shoots of your jewelry items and that can also be appealing to your existing customers. Bear in mind, existing customers are your real customers that you should always care and focus on. Their regular demands of a specific product will be great for your business and make it available in your store and place a best selling tag so new customers can be attracted towards it.
Originality and newness can also build a relation of trust between a brand and the customers. In addition to what we have shared with you already, know that it is important to add brand details on your brochures – so that anyone who views the printed catalogues or any print design, pays a visit to your store to explore it.
For Single Project only
Upto 5 Projects